A shared passion
Founded in 1995, Charity Link is jointly owned by Mike Rogers and Carolyn Moore - two long term friends sharing a passion for fundraising and building a business based on good ethics and professionalism. Today we have contracts with over 50 charities across the UK and access to over 200 fundraising staff.
A committed approach
With Charity Link you get a level of service that is second to none. We care about our clients, their causes, and the quality of service we provide. That's why we offer dedicated fundraising teams for every charity we work with that don't constantly switch from charity to charity.
All our fundraising staff receive first-class independent training and support, before joining an incentivised pay structure that rewards extra effort and gives our clients the quality control and commitment they deserve. This collaborative approach ensures complete 'buy in' to our clients' ethos and vision, and lays the foundation for achieving excellent R.O.I. and long-term strategic objectives.
This passion for excellence has been underpinned by heavy investment in high quality management and head office staff. Our unique culture motivates managers and fundraisers alike, and accounts for high staff longevity and loyalty as well as our market-leading position in No Show Rates and Attrition levels.
Credentials you can count on
Providing good quality, long-term donors for small tailored campaigns is fairly straightforward. However, as campaigns grow in size, No Show Rates and Attrition levels often also rise, affecting donor quality.
Charity Link's long-term success is built on bucking this trend. By understanding the vision for a new campaign, providing focused fundraiser training and mentoring, with stringent internal quality control procedures, we provide a unique combination of quality and quantity for clients.
Our large expansion programme began in 2008 and has grown significantly with the help of a substantial investment programme to provide the tools required to facilitate this growth. We continue to develop our management structure and IT capabilities to provide accurate and accessible data and donor information for our clients.
Charity Link is a recognised Inland Revenue approved Professional Fundraising Organisation (P.F.O.) and its owners Mike Rogers and Carolyn Moore are full members of the Institute of Fundraising.
Charity Link is a fully accredited member of the Public Fundraising Regulatory Association (P.F.R.A) and a founder member of The Association of Payroll Giving Organisations (A.P.G.O)
